Please join us on Thursday, March 5 at 11amEST / 4pmGMT as we discuss AI and Conservation: Use, Impact, Responsibility with Marcus Knight, founder of BeGreenAI.
Registration is free to members of Icon and the American Institute for Conservation. AIC members and non-members may register
here. Icon members, please use the code ICON26 when registering
here.
This session offers conservation professionals a clear, grounded introduction to how AI systems actually work, before examining the environmental implications of their growing use. From there, it moves into practical guidance on using AI tools more mindfully, with attention to energy use, ethical trade-offs, and long-term impact. Rather than advocating adoption or rejection of AI tech, the focus is on informed decision-making and applying the same principles of care, precaution, and stewardship that underpin conservation practice.
Speaker Marcus Knight is an AI trainer and consultant who helps organisations use AI in a way that feels clear, responsible and aligned with their values. He supports teams in building practical skills and confidence so they can work more effectively and make informed decisions around AI tools. His approach focuses on mindful digital practices and low impact ways of using AI that reduce overwhelm and create meaningful, sustainable improvements across organisations.
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adrian hernandez
Sustainability Committee Outreach Officer
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